VIN 270 - Marketing for the Small Winery

Credit Hours: 2
This course explores the marketing strategies for small wineries. During the course, students will build a basic understanding of different aspects of marketing such as label design and packaging, tasting room promotion, and general marketing principles. It will also introduce various marketing channels including, social media, e-mail, word of mouth, and winery web sites.

Lecture Hours: 2 Lab Hours: 0

Semesters Offered: Fall