MKT 150 - Introduction to Marketing

Credit Hours: 3
This course covers the essentials of marketing in distributing goods and services from the seller to the ultimate consumer. Topics covered include marketing’s role in the economy, targeting markets, buyer behavior, product planning and development, distributions, promotion, and pricing. Emphasis will be placed on current trends in marketing to relate theory to practical application of marketing principles covered in this course.

Lecture Hours: 3 Lab Hours: 0

Semesters Offered: Spring