VIN 271 - Marketing for the Wine Business Entrepreneur

Credit Hours: 3
This course explores the strategies and tactics that a winery would utilize to develop a strong marketing program. The students will develop a marketing plan, incorporating online technology, social media, including the application of blogs and social networking accounts to market both winery retail and wholesale markets. The course will conclude with a student presentation of a marketing package directed at a specific target market.

Prerequisite(s): VIN 130, VIN 132 and VIN 111 or VIN 146 or permission.
Lecture Hours: 3 Lab Hours: 0

Semesters Offered: Demand