VIN 276 - Advanced Tasting Room Management

Credit Hours: 3
This course explores the key components needed to optimize sales and profitability for tasting room management. The class will focus on direct sales and tasting room activities, wine club management, direct shipping, inventory control, promotions and merchandising, customer relationship management, winery events management, employee compensation issues and employee training.

Prerequisite(s): VIN 130, VIN 132 and VIN 111 or VIN 146 or permission.
Lecture Hours: 3 Lab Hours: 0

Semesters Offered: Demand